Creating and managing your visual identity is not an easy thing. And making the right choices is even less.
Your visual identity is also the image of your company: this is what your customers will keep in mind. It is therefore necessary to work it to stand out in the face of competition and for your future customers to keep you in mind.
You can’t agree which color suits you best: grey, blue, green? Still hesitate to know by what element and how you will differentiate yourself visually from others? How will you be able to communicate effectively about your product or service? In short, you don’t know where to start to create and manage your visual identity, but more importantly, how to maintain it.
At cat2lion, we help you and advise you to roar your business and develop your own claw.
Together, we will build what is called the “brief” to develop your new visual identity.
But the brief, what is it?
The brief will be the document to be given to the designer of the graphic charter, the overall visual identity and the logo.
To develop it, we will analyze together:
-Your current and future positioning
-The image you want to convey
-The most appropriate colour code for your industry
In summary, we advise you to make your business stand out in the competitive jungle. In addition, all these positions will help you to put in place a coherent and impactful communication policy.
You will see, once you have been coached, creating and managing his visual identity will be much simpler.